Skip navigation



The festival of Nowruz, its importance and significance

This week in the Balkan Peninsula, in the Black Sea Basin, in Caucaus, and in parts of central Asia over 300 million people will be celebrating the Nowruz festival. A festival which has been celebrated for more than 3000 years.

Nowruz means “New day” and has been in existence since the 2nd century. It has been included by UNESCO in the Intangible Cultural Heritage of Humanity directory in 2009. Since May 2010 the festival Nowruz has been recognised by the United Nations.

The summer equinox is celebrated, a time when the sun enters the astrological house of Aries, which signifies the beginning of spring. This festival has taken place for over 3000 years, making it one of the oldest festivals in the history of humanity.

Central to the festival is the gathering around the Haft Sin table (Seven „S“), which is laden with foods that begin with the first letters of the Persian „S“ alphabet. These are Sekke (coins), Sib (apple), Somach (a Persian spice), Sombol (hyacinths), Sir (garlic), Sabseh (wheat, barley, mung bean, lentil sprouts) and Serke (vinegar). Haft Mewa, is a New Year‘s drink made from seven fruits, is served as well. Seven types of dishes are prepared, all should begin with the letter “S” and should symbolise the seven virtues. The table is also laid with Samanak (sprouts from seven different grains), a mirror (to symbolise truth), a candle, painted eggs (symbolising fertility) and a holy book such as the (Quran or Bible).

Until 1079 AD Nowruz was celebrated for forty days. Today it is a national holiday in Azerbaijan, Afghanistan, Kazakhstan, Kyrgyzstan and Iran and northern Iraq, and unofficially celebrated in Tajikistan, Turkmenistan, Georgia and Uzbekistan, Pakistan and Syria. Nouruz is also celebrated among the Ottoman-Turkish population groups in southeastern Europe, Bosnia-Herzegovina, Bulgaria, Greece, Moldova, Macedonia and Romania. As well as in Albania, which is the only European country to recognise Nowruz as an official holiday.

If you are have ever tried to contact your customers during these days and was unsuccessful, the reason is that they are celebrating Nowruz.

Distant markets, new chances?

New markets and new customers give rise to new queries, such as which documents are needed for the importation of a specific product in a specific country? Or what is the delivery time to Uzbekistan? Are there packaging regulations or requirements for exporting products to Morocco? M&M Militzer & Münch has subsidiaries and offices in almost all countries worldwide, we are available to answer all your questions and clarify any queries.

Did you know?

The name „Maghreb“, stems from Arabic and means „west“ (or literally: place where the sun goes down) as opposed to „Mashrek“ (place where the sun rises) and was formed in the Central Arabian area. Maghreb covers and includes Morocco, Tunisia, Algeria, Western Sahara, and partly also Libya and Mauritania.

Towards the end of the 17th century until 1917, 20.000 Swiss fled to Russia, escaping an economic crisis. They contributed to the Russian Empire and left an indelible mark filling jobs such as, soldiers, generals, architects and dairymen and dairywomen.

Turkey is the twelfth most important trading partner in the Swiss export statistics, ahead of Spain and the Netherlands. Since 2017, exports to Turkey have increased steadily. A total of 2% of Swiss exports are shipped to Turkey. In contary to the level of imports, 0.6% of Swiss imports come from Turkey. Turkey is ranked only at 25 on the import list.

Camions with Polish registration plates are dominating Europe‘s streets ever more increasingly. An astounding 127,000 Polish trucks are registered with Toll collect, the German toll collection system.